Meta tags toolkit

Preview, generate and validate meta tags for your website.

What are Meta Tags

Meta tags are HTML tags that provide information about a webpage's content to search engines and users. They play a crucial role in influencing how a website appears in search results and can impact click-through rates. Meta tags are snippets of text that describe a page's content and are added in the head section of HTML. They are not visible on the page itself, but only in the page's source code.

Some of the most relevant meta tags for SEO are the title and meta description These tags help tell search engines what a web page is about and can impact its visibility in search results.

What are the different types of meta tags

There are several types of meta tags used to provide information about a webpage's content.

Some of the most relevant ones for SEO include:

  1. Title Tag: This tag provides a title for the page and is often used as the clickable link in search engine results.
  2. Meta Description Tag: This tag provides a short description of the page and is often used in the snippet shown in search results.
  3. Meta Keywords Tag: This tag was used to provide information about the page's content to search engines. However, it is no longer used by Google and other major search engines.

Other types of meta tags are used to provide information about a page's content to other platforms:

  1. Open Graph Tags: These tags are used to provide information about a page's content to social media platforms such as Facebook and LinkedIn.
  2. Twitter Tags: These tags are used to provide information about a page's content to X (formerly Twitter) social network.

These meta tags are included inside the webpage’s head tag and are not visible on the front end, appearing only in the source code.

How do different types of meta tags affect SEO

SEO experts have long debated the impact of meta tags on search engine rankings. While meta tags are not a direct ranking factor, they can influence how a page appears in search results and impact click-through rates. The most important meta tags for SEO are the title and meta description tags. These tags help tell search engines what a web page is about and can impact its visibility in search results.

Meta tags and their social media counterparts

Beyond SEO, meta tags also significantly impact how your content is shared and displayed across various social platforms. This is where Open Graph and Twitter Card (or X Card) tags come into play.

  1. Open Graph Tags: Incorporating these means your web pages are better adept for sharing on social media, specifically Facebook and LinkedIn. Open Graph helps craft rich, visually engaging posts that can boost user engagement on these platforms.
  2. Twitter Card Tags: Serving a similar purpose, Twitter Card Tags enable customization of how your links appear when shared on the X social network. They enhance the visual appeal and provide control over the title, description, and image featuring in your shared content post.